Strategic finance intelligence for owner-managed businesses

Stop finding things out too late.

Strafi keeps up with everything your business records and flags what needs you while there is still time to act, including money slipping through: tax money sitting idle, a subscription that quietly went up, a client paying later each time. It answers whatever you ask, and drafts what comes next.

30 days free · no card · read-only

Your biggest client is becoming your biggest problem.
Northgate owes you more than any other client and has the most work lined up with you. They used to pay in 26 days and now take 41, and the accounts they filed last month show why.
AccountingThey owe you, now paying in 41 days £18,400
PaymentsWhat they paid you, last three months down 22%
PipelineTheir share of your likely work £24,000 of £31,000
Companies HouseTheir net assets, latest accounts down 61%
Four sources, read together Draft the terms email →

Illustrative. Not from a real account.

How it works

Four sources that disagree, one answer that does not.

The conclusion is the last step and the smallest one. Almost all of the work happens before it.

What goes in

PastWhat was recorded
PresentWhat actually moved
FutureWhat is committed
AroundWhat others filed
▼

What Strafi does with it

The work before the answer
1

Reconcile. The same invoice appears three times under three names. Match it, or every figure downstream is wrong.

2

Derive. Headroom after tax, not cash in the bank. One formula, applied the same way every time.

3

Weigh. A reasoning framework built for owner-managed companies decides which of forty figures actually matter this week.

4

Conclude. Anthropic’s Claude writes the view, from the figures above and nothing else.

Almost all of that is Strafi, not the model. Your data is never used to train anyone’s model, it is deleted within thirty days, and every conclusion shows the figures behind it so you can push back on any of it. When Strafi says something will save you money, it only counts it once the money shows up in your accounts.

Two ways it works

You can ask it. It can also just tell you.

Open the hub whenever you want. When something changes that you ought to know about, Strafi messages you rather than waiting for you to come and look.

You come to Strafi

Everything it has ever told you, and everything you have told it, in one place.

Your hubFreeAgent connected

Where things stand

Cash is steady, but the corporation tax provision is short against current headroom and the gap widens in March.

Strafi ReviewReady to read
Strafi Check3 need attention
Pressure testTry a decision
Ask anythingSuggested questions

Read a full review, test a decision before you take it, or just ask. You will not always know what to ask, so it offers the questions your own numbers raise. Same conversation whether you are on the web or on WhatsApp.

Strafi comes to you

You will not think to look on the morning it matters. So it tells you.

Strafi messaged youTuesday 07:12
It only messages when something has actually changed. There is a weekly read as well, but that is the floor rather than the point.
Message me on WhatsApp Email Hub only

Strafi watches every source you have connected and every company you depend on. Most weeks it stays quiet. When it does speak, something has moved.

What it looks for

What it notices, and who it tells.

Some of this it finds today. The rest is being built with our first users.

In your own accounts
  • Tax money sitting idle that could be earning interestNow
  • Subscriptions and suppliers that quietly went upNow
  • Clients paying later each timeNow
  • Work won but never invoicedNext
  • Tools you pay for twice, or seats nobody usesNext
  • Interest you are owed on late paymentsNext
  • VAT you could have reclaimedNext
With your accountant
  • Year-end planning eight weeks before your year end, while there is still time to change the tax billNext
  • The right mix of salary and dividends before AprilNext
  • A director’s loan that needs clearing before year endNext

Strafi never gives tax advice itself. When it spots something like this, it sends the figures to your accountant, if you choose to.

What it reads

Four views of the business.

You do not need all four. Each one you add makes the others sharper.

Strafi reads a recurring revenue business differently from a project business.
Recurring revenue · Asset and portfolio · Project and professional services

Fit

Is this for you?

It fits if
  • You run a UK limited company and the decisions land on you
  • You are weighing a hire, a price change, or a client who has started paying late
  • Money, demand and commitments all matter, and none of them live in the same place
  • You suspect money is slipping through somewhere, but not where
You do not need
  • Tidy books. Strafi reads what is there and says when something looks wrong
  • A pipeline tool. You can add deals by message
  • To connect anything at all before you look
Advising businesses rather than running one?

Practices run Strafi across their client book, so clients arrive already informed and the conversation starts further on.

See the page for firms →

Free, no account

Start without connecting anything.

Paste your clients, tenants or suppliers. Strafi reads what each has filed at Companies House and tells you what the set means for you, not just what each company looks like alone.

Strafi Check12 companies · checked this morning
Act

Kentish Insulation Ltd

09847213 · accounts overdue 41 days

Two directors resigned in the month the accounts fell due.

Watch

Bramley Retail Group Limited

11204866 · filed 6 days before deadline

Shortened its accounting reference period once already.

Settled

Harlow Fabrication Ltd

07731009 · filed early, three years running

Illustrative example. The companies shown are fictional.

Pricing

One subscription. Thirty days free.

Everything is open for 30 days from the moment you connect your accounting. Not from when you sign up, and no card to start. After that it is £39 a month and nothing is metered. I do not charge per briefing or ration what you can ask.

Strafi

£39/month

First 30 days free. Cancel any time.

  • Accounting, revenue and pipeline read together
  • Cross-source reads and signals
  • Every client and supplier watched weekly
  • Continuous nudges on your channel
  • Reviews whenever you want them
  • The hub and your full history
Get started

Strafi Check is free for anyone, with no account at all. Check a client or supplier before you decide anything.

If you do not continue after 30 days, I keep watching your numbers and message you once a week when something moves. I will not tell you what it means.

See it work on your numbers before you decide anything.

Connect one source and read the review. If it does not tell you something you did not know, you have lost ten minutes and nothing else.

Read-only access · Strafi never writes to any of your accounts